Publications
Peer-reviewed articles, case studies, teaching notes and policy essays by Dr. Tong Yin — spanning Core Code Theory, the Home Model, Management Debt, hospitality AI, and cross-strait strategy. 论文 · 案例 · 政策评论 · 教学笔记（30 篇）
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From Extraction Civilization to Home Civilization: Reconstructing East Asian Management Civilization in the Age of AI and Global Governance Crisis
从攫取文明到家园文明：AI时代与全球治理危机中重建东亚管理文明
Over the past three decades, the Western world has entered structural crises across three simultaneous domains: political institutions have lost their capacity for self-correction, business civilization has been captured…
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从”榨取文明”到”家园文明”——AI时代与全球治理危机下的东亚管理文明重构
From 'Extraction Civilization' to 'Home Civilization': Reconstructing East Asian Management Civilization under the AI Era and Global Governance Crisis
本文从管理学者视角出发，系统诊断过去三十年西方世界在政治制度、商业文明与组织管理三个层面同时陷入的结构性危机，将这一危机的深层逻辑命名为”榨取文明”（Extraction Civilization）。文章综合运用两套原创性理论框架——投稿至Academy of Management Review的”核心代码理论”（Core Code Theory）与投稿至MIT Sloan Management Review的”家园模型”（The Ho…
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Kinship, Capability, and Cost: A Realist Framework for Cross-Strait Stability
亲缘、能力与代价：两岸稳定的现实主义分析框架
The Taiwan Strait represents one of the most consequential strategic flashpoints of the early twenty-first century. This strategic analysis report examines three interlocking dynamics reshaping cross-strait stability ove…
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Core Code Theory: Identity Fusion and the Non-Linear Returns of Organizational Trust in the Age of AI
核心代码理论：人工智能时代组织信任的身份融合与非线性回报
Core Code Theory addresses a foundational puzzle in organizational trust research: why do marginally different trust investments produce dramatically different crisis outcomes? Existing frameworks, including Mayer, Davis…
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Beyond the Wolf Culture: Tesla, Huawei, and the Quest for Sustainable Leadership — Integrating the 'Home Model' into Global Enterprise Management
超越狼性文化：特斯拉、华为与可持续领导力的探索——将「家园模式」融入全球企业管理
This Harvard Business School case study examines the sustainability of high-intensity 'extraction management' cultures by analyzing two of the world's most strategically significant enterprises: Tesla under Elon Musk and…
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Beyond the Wolf Culture: Tesla, Huawei, and the Quest for Sustainable Leadership — Integrating the 'Home Model' into Global Enterprise Management
超越狼性文化：特斯拉、华为与可持续领导力的探索——将「家模型」融入全球企业管理
This Harvard Business School case study examines the management philosophies, cultural architectures, and organizational limits of two of the world's most consequential technology enterprises: Huawei Technologies and Tes…
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超越狼性文化：特斯拉、华为与可持续领导力探索——将「家文化模型」融入全球企业管理
Beyond Wolf Culture: Tesla, Huawei, and the Search for Sustainable Leadership — Integrating the 'Family Culture Model' into Global Corporate Management
本案例以哈佛商学院案例研究形式，围绕特斯拉汽车高级副总裁朱晓彤在2026年德克萨斯超级工厂面临的管理危机展开，系统比较了以特斯拉和华为为代表的「狼性/榨取文化」与殷彤博士提出的「家文化2.0」模型在组织可持续性方面的根本差异。案例以两个标志性历史时刻作为叙事入口：2022年上海疫情封控期间朱晓彤带领工人在工厂地板上共同生存、在屋顶手动舀水的「闭环」管理实践，以及2008年马斯克将最后4000万美元个人资金押注特斯拉的「最后一分钱」故事。…
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超越狼性文化：特斯拉、华为与可持续领导力探索——将「家文化模型」融入全球企业管理
Beyond Wolf Culture: Tesla, Huawei, and the Search for Sustainable Leadership — Integrating the 'Family Culture Model' into Global Corporate Management
本案例以特斯拉和华为为核心分析对象，探讨榨取式管理文化（即「狼性文化」）在规模化扩张阶段所积累的「管理负债」，并提出以「家文化2.0」模型为核心的可持续领导力替代路径。案例以两段创始神话开篇：特斯拉高管朱晓彤在2022年上海封控期间与工人同住工厂地板、亲手舀水防止厂房垮塌，以及埃隆·马斯克在2008年平安夜将最后4000万美元私人资金注入公司以避免破产。这两段极端承诺的叙事既彰显了榨取文化的动员能量，也引发了关于其长期可持续性的根本追问…
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找回领袖直觉：AI时代CEO继任的穿透式品格审计
Reclaiming Leadership Intuition: Penetrating Character Audits for CEO Succession in the Age of AI
生成式AI已能完美模拟高管风范，使董事会传统选拔指标面临系统性失效风险。尽管全球每年在领导力发展和继任规划上投入逾3660亿美元，新任CEO的失败率依然居高不下：约40%在上任18个月内未能达到业绩预期，管理不善的高管交接每年在标普1500指数公司中造成近1万亿美元的市值损失。本文将这一结构性危机归因于”官僚界面偏差”——制度化选拔流程系统性地奖励高伪装人格，同时过滤掉道德勇气、独立判断和挑战权威的意愿，即组织在真正危机中最需要的品质。…
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The Tyranny of Mediocrity: Why Our Systems Are Designed to Exile the Heroes We Need
平庸的暴政：为何我们的体制系统性地放逐了我们最需要的英雄
This paper argues that modern institutions across government, academia, and corporations have evolved sophisticated mechanisms that systematically identify and eliminate their most capable members while rewarding conform…
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Reclaiming Leadership Intuition: A Penetrative Character Audit for CEO Succession in the AI Era
重拾领导力直觉：人工智能时代CEO继任的深层人格审计
In 2026, generative AI can simulate virtually every traditional signal boards rely upon to select chief executives, including polished communication, consistent KPI achievement, and empathetic public presence. Yet the fa…
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亲缘、能力与成本：两岸稳定的现实主义分析框架（2026–2030）
Kinship, Capability, and Cost: A Realist Analytical Framework for Cross-Strait Stability (2026–2030)
本报告以结构现实主义和比较政治社会学为理论透镜，对2026至2030年间台湾海峡稳定的结构性基础进行了系统性的非党派评估。报告识别了两岸稳定的两大核心支柱：外部军事威慑与内部文化认同，并提供证据表明两者正同时承受日益增大的压力。在军事维度，报告详细分析了中华人民共和国反介入/区域拒止（A2/AD）能力的成熟——包括反舰弹道导弹（东风-21D、东风-26）、高超音速滑翔飞行器（东风-17）及综合传感网络——以及力量投射平台与区域拒止平台之…
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NVIDIA: Trust Reserves in the Age of AI — A Business Case
英伟达：AI时代的信任储备——商业案例
This case examines how NVIDIA, a leading AI and accelerated-computing company, built strategic organizational resilience through an unconventional, trust-centric management model under the long-tenured leadership of CEO …
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NVIDIA: Trust Reserves in the Age of AI — A SAGE Business Case
英伟达：人工智能时代的信任储备——SAGE商业案例
This case examines how NVIDIA, a leading AI and accelerated-computing company, built strategic resilience through an unconventional, trust-centric management model under CEO Jensen Huang. Rather than relying on strict hi…
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金钱买不到忠诚：极端危机中”家园模式”的生存溢价
Money Cannot Buy Loyalty: The Survival Premium of the 'Homeland Model' in Extreme Crisis
在2026年动荡的全球经济环境中，本文揭示了”狼性文化”管理模式的根本脆弱性，并提出了一种基于普遍互惠的战略替代方案——”家园模式”。作者尹彤博士结合五年博士研究和二十年高管实践，系统论证了为何基于交易型激励结构的组织在极端危机中会发生灾难性崩溃，而基于身份认同的忠诚则能够创造金钱无法复制的”生存溢价”。 文章首先引入”侮辱溢价”概念，即组织为补偿非人性化工作条件而向员工支付的经济溢价。在稳定增长期，这一机制运转正常；但当外部冲击剥夺…
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美国经济「双重人格」背后的制度性困局
The Institutional Dilemma Behind America's 'Split Personality' Economy: From 'Open' to 'Inward-Looking' — The Deep Crisis Ahead of the 2026 Midterms and 2028 Presidential Election
本文从宏观经济、政治极化、制度困局、选举预判与亚洲视角五个维度，系统剖析当前美国经济与政治体系所面临的深层结构性矛盾。文章指出，美国经济呈现出令人困惑的「双重人格」：一方面，2025年底GDP年化增长率高达4.4%，制造业回流政策的推进令宏观账面亮眼；另一方面，自2021年以来高达20%至25%的累计通胀已使普通民众的实际购买力大幅缩水。这一「数据繁荣、体感衰退」的背离，被作者定义为美国经济的K型分化与滞胀风险的集中体现。文章援引瑞银（…
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The MBA Crisis: Why Business Schools Produce 'Performance UI' Instead of Core Leadership
MBA危机：为何商学院培养的是”表演界面”而非核心领导力
This article introduces a conceptual framework that distinguishes between two fundamentally different forms of leadership capability: 'Performance UI' and 'Core Code.' Performance UI refers to the polished, observable in…
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亲缘、实力与代价：台海稳定的现实主义新框架
Kinship, Power, and Cost: A New Realist Framework for Cross-Strait Stability
本文发表于《联合早报》言论版，作者殷彤从现实主义视角对台海局势提出系统性分析，并构建一套新的稳定框架。文章指出，进入2026年，维系台海和平的两大传统支柱——外部军事威慑与内部文化认同——正同步遭受前所未有的侵蚀，若各方无法在2026至2030年关键窗口期内找回现实主义的平衡，台海和平的动态均衡恐将难以为继。在军事维度，作者详细分析了中国大陆区域拒止能力的成熟如何从根本上改变第一岛链内的制海权逻辑。以东风系列反舰弹道导弹与高超音速武器为…
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亲缘、实力与代价：台海稳定的现实主义新框架
Kinship, Power, and Cost: A New Realist Framework for Cross-Strait Stability
本文以2026至2030年为关键窗口期，从现实主义视角分析台海局势正在经历的结构性转型。作者指出，长期维持台海和平的两大支柱——外部军事威慑与内部文化认同——正同步遭受前所未有的侵蚀，动态均衡面临崩解风险。 在军事层面，中国大陆区域拒止能力的成熟使第一岛链内的制海权逻辑发生根本改变。东风系列反舰弹道导弹与高超音速武器的大规模部署，令外部航母编队介入的成本与风险呈指数级增长。文章以福特级航母造价133亿美元为例，说明面对成本仅为其千分之…
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The AI Inflection Point in Global Hospitality: A Market Analysis of Pain Points, Adoption Trends, and Country-Level Opportunity
全球酒店业的人工智能拐点：痛点、采用趋势与各国市场机会分析
The global hotel industry has entered what InsightBridge terms the 'efficiency competition cycle,' a structural phase in which top-line revenue growth alone can no longer sustain profitability. The post-pandemic rebound …
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When the Crisis Hits, Will Your People Stay or Go?
危机来临时，你的员工会留下还是离开？
This article argues that an organization's true geopolitical readiness is determined not by its scenario-planning sophistication but by the quality of trust it has built with its workforce over time. Drawing on contrasti…
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When the Next Crisis Hits, Will Your Hotel's People Stay or Leave?
下次危机来袭时，您酒店的员工会留下还是离开？
This article argues that the defining variable in hotel crisis survival is not operational efficiency, pricing sophistication, or AI capability, but the depth of trust reserves accumulated between an organisation and its…
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Why Mid-Sized Nations Must Treat Tourism Like Semiconductors
为何中等规模国家必须像对待半导体一样对待旅游业
This paper argues that tourism is the most consequential misclassified industry in contemporary economic strategy. For mid-sized nations in Southeast Asia and the Middle East, tourism routinely contributes 12 to 17 per c…
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The Real Cost of Booking.com: Five Practical Steps for Southeast Asian Hotels
Booking.com的真实成本：东南亚酒店的五个实操步骤
Independent hotel operators across Southeast Asia routinely underestimate the true commercial cost of distributing through online travel agencies such as Booking.com. While the headline commission rate is typically cited…
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Why Vision 2030 Hotels Need More Than Traditional Revenue Management
为何2030愿景酒店需要超越传统收益管理
Saudi Arabia's Vision 2030 hospitality transformation has by most macro indicators been a historic success: 122 to 123 million tourists arrived in 2025, tourism spending reached SAR 300 billion, and 362,000 new hotel roo…
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Decoding the Neural-Financial Link: A Dynamic Resource Allocation Model Across the Product Life Cycle
解码神经-财务关联：跨产品生命周期的动态资源配置模型
The traditional marketing-finance value chain faces three mounting validity challenges that collectively undermine its utility for modern resource allocation decisions. First, its foundational data rely on self-reported …
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Beyond Chaos: A Dynamic Driver Replacement Theory of Growth and Covenant Governance
超越混沌：增长与盟约治理的动态驱动力替代理论
Why do some high-growth firms thrive amid apparent chaos while others implode under similar conditions? This paper develops Dynamic Driver Replacement Theory (DDRT), a life-cycle framework that explains how the relative …
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Is Monetary Compensation the Best Way to Agglomerate Employees in a Transational Hotel Company?
货币薪酬是跨国酒店公司凝聚员工的最佳方式吗？
This case study examines a fundamental dilemma faced by transnational hotel companies: whether monetary compensation alone is sufficient to attract, retain, and agglomerate employees, particularly expatriate managers ope…
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三亿美元的”管理负债”：Meta挖角OpenAI背后的家园文化警示
The $300 Million 'Management Debt': A Home-Culture Warning Behind Meta's Raid on OpenAI
2025年中，Meta首席执行官马克·扎克伯格以高达3亿美元的四年薪酬方案从OpenAI挖走多位核心华人AI科学家，此举震动硅谷。本文认为，这一事件的根本原因并非薪资竞争，而是OpenAI在商业化转型过程中长期积累的”管理负债”（Management Debt）集中引爆。管理负债是指领导者每次以信任与归属感换取短期绩效时无声积累的隐性负债，与软件工程中的技术负债如出一辙，复利增长直至危机爆发。本文提出三种管理范式的对比分析框架：以华为为…
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Antecedents to Consumer Reference Price Orientation: An Exploratory Investigation
消费者参考价格导向的前因变量：一项探索性研究
Reference price, defined as the internal standard against which consumers evaluate actual product prices, has received considerable attention in marketing literature. Yet the factors that determine how consumers form ref…